Book Early, Book Often with Brittany Ferries

Book Early, Book Often with Brittany Ferries

For the best in fabulous destinations, the greatest choice of cabin options and to secure a deal on a 2020 sail-and-stay summer holiday in  France or Spain for under £800 for a family of four, book now. That’s the message from Brittany Ferries which has just opened for reservations ahead of the 2020 season.

To help customers find the best deal on their ferry fare and to bring more choice to the market, Brittany Ferries has introduced a new ticket structure this year. Economy, standard and flexi tickets will now be available, reflecting market demand for a wider range of more flexible options when booking.

“We have recognised that a one-size-fits-all ticket system was no longer fit for purpose,” said Joëlle Croc, sales and customer experience director for the company. “So we’re introducing a new range of ticket types allowing customers to choose from more options, customising their ticket in line with their own requirements and budget. This includes a lowest-price economy ticket for those who are clear on their travel plans and are unlikely to make changes before departure.” 

While competitors demand full payment at the time of booking, Brittany Ferries will continue to offer a deposit scheme for those booking a standard or flexi ticket. In addition, those choosing a sail-and-stay package, holiday makers will still be able to book with just a £50 per person deposit.

The complete range of Brittany Ferries ticket tier benefits follows:


Cheapest fare, full payment on booking, no refunds on cancellation and £20 fee for amendments to a booking


The most popular fare, 50% deposit on booking and free amendments up to two weeks before departure. 


Most flexibility, 25% deposit at time of booking, free amendments up to four hours before departure and 75% refund in the event of cancellation before departure.

The company has also taken the opportunity to reassure customers on both sides of the channel concerned by post-Brexit arrangements. “Links that have been forged over the past 50 years and the entente cordiale enjoyed by the UK and France will not be broken by a new political landscape,” Joëlle Croc added. “Whatever we face come 31 October, Brittany Ferries is committed to make the journey as seamless as possible for Brits travelling to France and for French passengers coming to the UK. We look forward to welcoming you on board.”

For more information on the new ticket structure visit

Customers wishing to make a reservation can visit or call 0330 159 700.

In 1967 a farmer from Finistère in Brittany, Alexis Gourvennec, succeeded in bringing together a variety of organisations from the region to embark on an ambitious project: the aim was to open up the region, to improve its infrastructure and to enrich its people by turning to traditional partners such as Ireland and the UK. 

In 1972 BAI (Brittany-England-Ireland) was born. The first cross-Channel link was inaugurated in January 1973, when a converted Israeli tank-carrier called Kerisnel left the port of Roscoff for Plymouth carrying trucks loaded with Breton vegetables such as cauliflowers and artichokes. The story therefore begins on 2 January 1973, 24 hours after Great Britain’s entry into the Common Market (EEC). From these humble beginnings however Brittany Ferries as the company was re-named quickly opened up to passenger transport, then became a tour operator. 

Today, Brittany Ferries has established itself as the national leader in French maritime transport: an atypical leader, under private ownership, still owned by a Breton agricultural cooperative. Eighty five percent of the company’s passengers are British. Around 210,000 freight units are carried each year.

Key figures:

·         Turnover: Approximately €444.2m per year

·         Employment – Between 2400 and 3100 employees (including 1,700 seafarers), depending on the season. 360 in the UK. 

·         Passengers: Between 2.5 and 2.7 million each year travelling in approximately 900,000 cars 

·         Freight: 205,400 units transported annually, and one freight-only route linking Bilbao and Poole

·         Twelve ships operating services that connect France, the United Kingdom, Ireland and Spain

·         Eleven ports in total: Bilbao, Santander, Portsmouth, Poole, Plymouth, Cork, Caen, Cherbourg, Le Havre, Saint-Malo, Roscoff

·         Tourism in Europe: There were 854,000 unique visitors, staying 9.2 million bed-nights in France.