Peru The Richest Country in the world

Peru The Richest Country in the world

As the end of the year approaches Peru has plenty of tourism updates to celebrate including a fresh global marketing campaign which launched in November to showcase the country’s riches, new domestic flight routes connecting the country’s north and south and exciting hotel developments in Lima and Arequipa.



Peru, the richest country in the world’ new global marketing campaign unveiled at WTM 2017


At World Travel Market 2017, Peru’s tourism body, PROMPERÚ, officially launched its new international marketing campaign ‘Peru, the richest country in the world’. The campaign embraces a new concept for the term ‘wealth’, and reimagines what ‘being rich’ is really about. The campaign aims to disrupt the marketplace by presenting a contemporary creative strategy based on a current trend – the new perception that being rich is based on experiences, including travel, not acquiring more material possessions. ‘Peru, the richest country in the world’ was launched with international print and digital advertising campaigns in 20 countries, directing consumers to a series of documentary-style promotional videos hosted onlie following Peru’s “trail of riches”. The aim is to showcase Peru in all its glorious guises; gastronomy, ancient history, adventure, nature and culture.


Kuélap Citadel recognised as 2018 hotspot by National Geographic Traveller and Wall Street Journal

On 27th November 2017 Peru’s Kuelap Fortress was named as the winner of the ‘far and away overseas attraction’ award by the readers ofNational Geographic Traveller, whilst the Wall Street Journal recently featured Kuelap as number three in its top 10 ‘hot destinations’. The pre-Inca Kuelap Fortress was built and developed at an altitude of over 3,000 meters between the 6th and 16th centuries by the Chachapoyas people and is the largest stone structure in South America. It was rediscovered in 1843 and declared a cultural heritage site in 2003. The ruins of the pre-Inca city of Kuelap became more accessible earlier this year with the opening of a £18.5 million cable car in March 2017. The cable car takes just 20 minutes and is expected to increase tourist numbers significantly in the years to come.


Inca Rail to inaugurate new Machu Picchu train in December 2017 with panoramic dome-like windows

Travellers venturing to Machu Picchu will have more choice of train travel from December 2017 following the inauguration of a new service by Inca Rail, the Machu Picchu Train; Peru’s first train with dome-like panoramic windows.  A premium tourist service for the modern-day explorer, the Machu Picchu Train will have taller and wider scenic windows stretching up into the dome of each carriage, in the style of Canada’s Rocky Mountaineer. Carriages will be inter-connecting so that passengers can enjoy the open-air observation carriage at the centre of the train, from which they can step out into the mountain air and take photos as they pass through the Sacred Valley.  The Machu Picchu Train will have all the connectivity modern travellers crave, including individual electrical points for charging smartphones. A special GPS activated app will give information on the culture, history and countryside that the train passes.  The immersive Peruvian experience will be enhanced with a light meal offered during the journey that will change with the seasons and reflect the region through which the train passes.


Mario Testino’s MATE Museum in Lima presents new Eli Sudbrack exhibition

Founded by Mario Testino in 2012, the MATE museum (pronounced mAH-teh) brings Peruvian artists and culture to worldwide attention, while offering the best of international contemporary art and photography to audiences in Lima. The museum’s latest exhibition is the first Peruvian display from Eli Sudbrack of Assume Vivid Astro Focus, an international group of visual and performance artists.  Sudbrack presents a selection of newly commissioned and existing works displayed in the two temporary exhibitions spaces of MATE. The installation features four tapestries suspended from the ceiling designed by Sudbrack and woven by Peruvian artisan Elvia Paucar. The tapestries channel the energy from the surrounding space into movement, as they rotate around on their own axis at varying speeds. The tapestries’ stepped motifs, a recurring theme in Pre-Columbian textiles, stem from the Wari Culture and are echoed both on the black and white vinyl that envelops the floor and on the stair structure that delineates the space.


Aqua Expeditions welcomes top Peruvian chef onboard as part of 2018 hosted departure series

Aqua Expeditions, one of world’s leading luxury river cruise companies with two vessels operating in Peru, welcomes chef Pedro Miguel Schiaffino onboard the Aria Amazon as part of its 2018 hosted departure series. Chef Schiaffino owns the aMaz and Malabar restaurants in Lima, both of which are rated in the Latin America 50 Best restaurants list and focus on innovative jungle-influenced cuisine. The chef and his team he regularly travel to the Amazon on food expeditions to uncover native ingredients. Aboard Aqua Expeditions’ limited-edition departures guests have insider access to Chef Schiaffino during customised market tours and cooking classes, along with an interactive Q&A session. The architecturally designed, custom-built vessel offers travellers the comfort and sophistication of five-star, boutique hotel accommodation, gourmet cuisine, a fully equipped gym, screening room, observation deck, upper-deck pool and twice daily off-board excursions.

LATAM Airlines launches new domestic routes connecting Peru’s north and south

In July 2017, LATAM launched a route from Cusco to Trujillo route to ease access between the north and south, without the need to transit through Lima. More than 3,000 passengers are expected to fly on Cusco – Trujillo flights each month. The time will be approximately 110 minutes, which is a 56% reduction in comparison to when passengers stopover and change planes in Lima. This summer the airline also launched a new daily route from Peru’s capital, Lima, to Jauja, a small yet lively colonial mountain town in central Peru. Jauja was founded in 1534 as the first capital of Spanish America and today the town provides a good base for exploring highland hiking trails and the nearby Paca Lagoon with rowboats and fishing. Last autumn, LATAM Airlines launched the first scheduled flights from Lima to Jaen (the nearest airport to Kuelap). Thanks to this route, travellers now have easier access to Chachapoyas and Kuelap opening up north-eastern Peru. The airline expects to transport 100,000 passengers per year on the daily Jaen flights.




Martin Morales releases second Peruvian cookbook, ANDINA

Celebrated Peruvian chef Martin Morales has written his second cookbook, ANDINA: The Heart of Peruvian Food. The latest book is focused on the cuisine of the Peruvian Andes mountain range, one of the most contemporary yet ancient cuisines in the world. Featuring over 110 delicious and unfussy recipes accompanied by fascinating stories, dazzling photography and beautiful paintings, ANDINA is the first ever book to capture the food and scenery of the Andes and the spirit of its people and traditions. Martin is the restaurateur, entrepreneur and founder of the award-winning Peruvian restaurants, Ceviche SohoAndina in Shoreditch, Casita Andina in Soho and Ceviche Old St. Ceviche Soho was voted 9th Best Restaurant in London by Time Out magazine in 2017 and Ceviche Old St is the winner of the ‘Best Venue in the UK 2016’ at the Retailer’s Retailer Award. Known in the media and the food industry as an ambassador for Peruvian food, Martin recently returned from a trip to Peru with his family to present a BBC Radio 4 documentary called Martin Morales’ Peruvian Road Trip; and his bestselling cookbook Ceviche Peruvian Kitchen was the Sunday Times Cookbook of the Year in 2013.


Peru launches ‘Superfoods Peru’ brand to showcase the country’s nutrient-rich food

Earlier this year, Eduardo Ferreyros, the Peruvian Foreign Trade and Tourism Minister, launched ‘Superfoods Peru’, a new public-private initiative to further promote the quality, variety and benefits of the country’s nutrient-rich food. PROMPERÚ has incorporated the ‘Superfoods Peru’ brand into more than 40 food-promotion activities in Europe, America, Asian and Oceania as part of a promotion strategy focusing on the latest consumer wellbeing trends and concern for a healthier lifestyle. The ‘Superfoods Peru’ campaign promotesthe country’s lesser-known local produce; including quinoa, kiwicha, canihua, maca, yacon, chestnuts, carob tree, sacha inchi, Cusco’s giant corn, purple corn, camu camu berries, cherimoya, soursop, lucuma, mangoes, grapes, tangerines and anchovies. Peruvian-grown blueberries, asparagus, broccoli, avocados, pomegranates, cocoa and chocolates are also being featured under the new brand. Peru enjoys a privileged status among global superfood producers thanks to its biodiversity and transparent process chains.


Peru’s top restaurants retain status in the World’s 50 Best Restaurants 2017

The 2017 edition of the World’s 50 Best Restaurants Awards confirmed the significance of Peru’s gastronomy on the global stage with three Peruvian restaurants included in the prestigious ranking, two of them within the top ten. In late October 2017 the Latin America’s 50 Best Restaurants 2017 list was released, which announced Mitsuharu Tsumura’s Nikkei (Japanese-Peruvian) restaurant Maido as the best restaurant in the continent. CENTRAL came in at number two and Gastón Acurio’s restaurant Astrid y Gastón featured in the top 10. In addition, in April at the World’s 50 Best Restaurants Awards, CENTRAL’s head chef and ambassador of Peru’s Country Brand, Virgilio Martinez, won the Chefs’ Choice Award due to his tireless approach to propelling Peru’s status as a culinary destination with constant research and improvement which has helped educate a national and international audience about Peruvian produce. The 50 Best Restaurants list is produced by UK magazine Restaurantand is based on the opinions of chefs, restaurateurs, critics and culinary journalists. These achievements are a recognition of the hard work that Peru’s public and private sectors have put into the promotion of Peruvian cuisine over the past decade.

 Ananay Hotel Group to open new boutique hotel in Arequipa in 2018

The luxury Ananay Hotel Group will be opening its fifth property in 2018, a new boutique hotel in one of the most beautiful old houses in Arequipa, Peru’s White City.  Downtown Arequipa was declared a Cultural Heritage of Humanity Site by UNESCO in 2000, due to its Baroque and neo-classical Spanish Colonial architecture. The hotel will have 41 rooms and a museum-like feel as one of the project partners owns one of the most important Colonial art collections in the city which will be displayed. The property is part of the building which served as the headquarters to the founders and Conquistadores of Arequipa in 1540.


Sol y Luna, Peru, awarded the Relais & Chateaux “Environment Trophy”

For more information on Peru visit:www.peru.travelSol y Luna, a boutique hotel in Peru’s Sacred Valley, has been recognised for its work in founding a school for local children by being awarded the “Environment Trophy” at the prestigious Relais & Chateaux Congress. As well as providing luxury accommodation, seasonal gastronomy and exclusive excursions, this family-run Relais & Chateaux hotel in Peru’s Sacred Valley has an overriding purpose of educating the local children in this rural area of Peru. The Sol y Luna Intercultural School has 220 students, including 15 with disabilities; and the hotel itself provides sustainable employment for the local community. 


Aracari introduces new historical & nature-based guest experiences in Colca & Arequipa for 2018

Bespoke operator and pioneering Peru specialist Aracari has launched a dedicated package to Arequipa and Colca regions of Peru. Experiences include an exclusive tour of Santa Teresa Monastery and Museumwith Aracari specialist Franz Grupp, Arequipa’s minister of culture, and a recently launched half-day experience at Ruta del Sillar, the quarry where the iconic white volcanic stone used to build much of the city has been carved. Also nearby, Aracari’s newly introduced Pisco Route Tour unearths the country’s scarcely-visited green grape growing region and introduces producers of Peru’s most iconic drink. Over in the region of Colca, Aracari has introduced a number of special access hikes to destinations such as the Chimpa Fortress and Canocota Canyon, the lesser visited equivalent to the Colca Canyon. Other experiences include a newly introduced horse riding excursion to Achoma which takes guests through pre-Incan agricultural terraces whilst Aracari’s Coporaque community experience provides unrivalled insight into the human side of the region by spending the day with a local family.   Aracari offers an eight-night trip to Colca and Arequipa from £2,872 including three nights in Arequipa, four nights in Colca, excursions, transfers and internal flights. International flights from London to Lima start from £600.


Hyatt Centric to open first South American property in Lima in January 2018

Hyatt Hotels entered into a franchise agreement with Talbot Hotels S.A. to launch two Hyatt Centric hotels in South America in early 2018, the first of which will be in Lima, Peru. Expected to open in January 2018, the Hyatt Centric San Isidro Lima will offer 254 guestrooms, strategically located on Avenida Jorge Basadre in the heart of the San Isidro neighbourhood, one the most upscale areas of Lima. The property will be surrounded by numerous art galleries and high-end retail boutiques, as well as some of Lima’s top-rated restaurants and bars that will inspire guests to explore.


Holiday Inn Lima Airport to launch in December 2017

In December 2017 InterContinental Hotels Group, one of the world’s leading global hotel companies, will open a new Holiday Inn hotel in front of Lima´s Airport. The new hotel, which has been constructed over 18 months, will have 179 rooms distributed across eight floors. The $24 million, new-build property will be located adjacent to the city’s Jorge Chavez Airport and two miles from the Port of Callao, one of the busiest seaports in Latin America. The hotel will have sound insulation to minimize airport noise, as well as a restaurant, bar and indoor pool. Tourists will have access to the hotel through an exclusive shuttle service.

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